Phil Sorrentino believes that customer experience design, when done right, can transform the value people derive from the products they consume. 

Recent Awards

2017 Web Marketing Association
Best Media Website, Outstanding Achievement, Olympics on X1

2017 MarCom Awards
Platinum Award Website Element, 48hr Sale Campaign Creative

2017 MarCom Awards
Platinum Award Landing Page , XiTV Creative

2017 MarCom Awards
Gold Award Website Element – Learn Shop Hero Creative

2017 MarCom Awards
Gold Award Landing Page – Stream App Landing Page Creative

2017 MarCom Awards
Honorable Mention Landing Page – Gig Landing Page Creative

46th Creativity International Media & Interactive Awards
Silver, Consumer Website Design Refresh

Horizon Interactive Awards
Silver, Websites, Entertainment Industry, Olympics on X1

Horizon Interactive Awards
Silver, Websites, Entertainment Industry, Netflix on X1

Prior to joining Qurate Retail Group, Phil held positions as Experience Design Lead at (Comcast) and before that, as Creative Director at Merck. As part of his award-winning portfolio at, he led the development of a transformational, digital-first experience for the organization. He worked with stakeholders companywide to not only redesign the visual presentation of the website, but to affect operational change to working processes and behaviors within the organization. The result was a huge lift in NPS for Comcast, while helping to reestablish Comcast and a customer-centric organization. A forward-thinking leader, Phil also serves as an Adjunct Professor of UX & Interaction Design at Philadelphia University.

Phil’s clients have described him as someone who “just gets it” – with the creativity and vision to translate business objectives into engaging experiences. Willing, able and dependable – clients and colleagues alike appreciate his ability to handle projects and deadlines with grace and charm.

Contact Me

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