Wells Fargo Financial App Concept

An experience design exercise
Concept 1 of 2

I was asked by O3 WORLD, a digital product agency in Philadelphia to develop a budget tracking tool that will allow Wells Fargo business customers to better understand and manage their expenses by identifying and alerting them on trends, issues, and gaps and providing insight on best practices and solutions in real time.

One of the concepts I presented what based on developing a true, meaningful, human to technology relationship.  The idea is that your financial advisor, the app, is always there for you when you need them.   So I started to explore the idea of ubiquity.

Ubiquity: the state or capacity of being everywhere, especially at the same time; omnipresence: the ubiquity of magical beliefs.

We Go Always available, anytime, anywhere in the world. We go wherever you go.