Philip Sorrentino

Crafting customer experience design that provides value with every interaction.

Intelligent design for the digital age.

Customer experience design, when done right, can transform the value people derive from the products they consume.

I strive to develop visually distinct design rationale that connects the user with the brand to create a seamless experience.

I believe in ownership and as an effective, creative leader, I am able to motivate team members to invest in their work while maintaining a collaborative, inspiring, and award winning culture.

Philip Sorrentino
Creative Director

EXPERIENCE

Recent Positions

Qurate Retail Group

Creative Director, Global Brand Strategy

I am currently working in a key leadership role, connecting creative strategy to business results.

In this role I establish clear, digital first, visual strategies and design direction guides for clients and production teams across QVC, QVC International markets & HSN. The creative direction is provided to the scenic, environment design, and brand strategy teams in conceptualizing, designing and creating new sets for events and televised / streaming productions.

Comcast

Associate Creative Director, Experience Design

August 2014-January 2018

As part of an award-winning portfolio at xfinity.com, I was part of the team responsible for the development of a transformational, digital-first experience for the organization. I worked with stakeholders companywide to not only redesign the visual presentation of the website, but to affect operational change to working processes and behaviors within the organization. The result was a substantial lift in NPS for Comcast, while helping to reestablish Comcast and a customer-centric organization.

Responsible for design direction, and design management of xfinity.com UX projects, specifically day-to-day campaign management for online acquisition. Ensures adherence to technical guidelines and design standards.

Contact Me

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